Technology

Unveiling the Future of Customer Engagement: Clever.AI Promises a New Era of Personalized Experiences

SAN FRANCISCO and MUMBAI, INDIA, May 3, 2024 /PRNewswire/ — CleverTap, a leader in the realm of comprehensive customer engagement and retention platforms, has today made a groundbreaking announcement with the launch of Clever.AI, its innovative artificial intelligence engine. This development positions the company at the forefront, equipping brands with the advanced AI-driven capabilities necessary for creating a more sophisticated understanding of customer behaviors and delivering personalized experiences that resonate effectively, ultimately leading to an increase in customer lifetime value.

The newly introduced Clever.AI is structured upon three fundamental AI pillars: Predictive, Generative, and Prescriptive. These pillars act as the driving force behind the engine, revamping the way brands interact with their customers by making those interactions more intelligent, more relational, and more efficient.

Brands Evolving into Smarter Entities

Brands are set to become more insightful, empathetic, and actionable with the aid of Clever.AI:

• Insightful: Clever.AI's Predictive AI attributes are revolutionary in predicting precise business outcomes. By leveraging the strength of CleverTap's proprietary TesseractDB™, which enables data granularity with an extended lookback period, Clever.AI crafts highly accurate predictions. This informed approach allows brands to pre-empt customer needs, enhancing marketing ROI thanks to better, data-driven decisions.

• Empathetic: Clever.AI, with its GenAI features, marries creativity to emotional intelligence, crafting content that resonates on a human level. This empathetic method offers brands the potential to drive higher conversions and engage customers with hyper-personalized experiences.

• Actionable: With Prescriptive AI facilities, Clever.AI supplies brands with actionable recommendations that maximize conversions along the customer journey. It does so by helping brands to discern the most effective engagement strategies in real-time.

Praise from Prominent Industry Players

Two figures have expressed significant admiration for Clever.AI's efficiencies. Peter Takacs, Digital Product Manager at Burger King, declared the platform as a perfect 10 in ease of use and versatility for his marketing team, citing its role in enhancing campaign experimentation and optimization.

Meanwhile, Anand Jain, Co-founder and Chief Product Officer at CleverTap, shared his excitement over the Clever.AI launch. He regards it as a culmination of the company's years-long dedication to integrating cutting-edge technology for transformative customer engagement. Jain envisions continued innovation within CleverTap's comprehensive platform, with Clever.AI bolstering predictability precision, intelligent customer experience prescriptiveness, and product analytics.

Transformative Impact on Brand Performance

With the integration of Clever.AI, brands have reported remarkable enhancements in conversion rates, operational efficiency, and customer engagement metrics. Specific achievements include a notable 66% surge in conversion rates, a 35% amplification in operational efficiency, and a threefold increase in click-through rates (CTRs). Additionally, brands have seen improvements in purchases and average order values (AOVs). Clever.AI has streamlines campaign roll-outs, content creation, and experimentation at scale, thus boosting the efficiency of leading brands such as TouchnGo, Swiggy, Burger King, among others.

A Glimpse into AI's Role in Campaign Intelligence

CleverTap is set to showcase their new AI capabilities during their upcoming Spring Release '24 event, taking place from May 6th to May 9th. The event will host a series of insightful sessions demonstrating how AI can render marketing campaigns more intelligent, more efficient, and more engaging for brands. This event presents a noteworthy opportunity for industry professionals to gain a deeper understanding of leveraging AI for enhanced customer experiences.

About CleverTap

CleverTap's commitment to unlocking limitless customer lifetime value shines through its all-in-one engagement platform that empowers brands to create personalized experiences crucial for retaining valuable customers. The platform orchestrates individual experiences across customer lifecycles and crafts personalized journeys over time. Besides, it offers real-time analytics covering every lifecycle aspect, enabling businesses to measure and optimize experiences as they unfold. The platform's unparalleled AI capabilities are geared to be insightful, empathetic, and prescriptive, driving smarter and swifter decision-making.

At the heart of CleverTap lies TesseractDB™, the world's premier database engineered purposely for customer engagement, boasting rapid performance and scale economies. Trusted by over 2000 clients—including stalwarts like Electronic Arts, TED, and English Premier League—CleverTap has established a global presence. Its impressive roster of clients extends from TD Bank to AirAsia and Tesco.

CleverTap's trajectory is supported by its prestigious investors such as Peak XV Partners and Tiger Global. Headquartered in San Francisco, California, the company boasts a presence in various major cities around the globe, including New York, London, Amsterdam, Mumbai, and Singapore.

For those interested in following the company's progress or learning more about its services, CleverTap maintains a solid online presence. An array of insights can be accessed and followed on professional networks such as LinkedIn (CleverTap LinkedIn) or through their Twitter handle @CleverTap.

Caution Regarding Forward-Looking Statements

Certain declarations within this press release may signal CleverTap's expectations for the future, which are to be considered forward-looking predictions. These are contingent on available information and are naturally subject to a myriad of risks and uncertainties. Actual results may differ starkly from the anticipated outcomes denoted by these prognostic statements.

CleverTap warns that various factors—such as changes in economic conditions impacting business, evolving markets, maintenance of a cost edge, demand fluctuations, contract liabilities, unforeseen catastrophic events, political unrest, alterations in government policy or laws, and the unforeseen impacts of pandemics or natural calamities—could significantly deviate the material events or outcomes from those delineated by such statements.

The company expressly disclaims any obligation for updating or revising any forward-looking statements, be it due to new information, future events, or any other reason, and, therefore, in no case will CleverTap or its affiliates shoulder liability for any decisions or actions taken as a result of the information presented in the press release.

For further visual representation, CleverTap also shares its brand logo, which can be viewed at the following link: CleverTap Logo.

SOURCE: CleverTap

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The information contained in this article opens up a new chapter in the landscape of customer engagement with AI driving the future. Clever.AI aims to not only foster enhanced personalization but also sets a benchmark for operational efficiency and customer understanding. Embracing such technologies is imperative for brands looking to thrive in a rapidly evolving digital era, and CleverTap seems to spearhead this transformative journey.

While this news offers promising insights into the company's trajectory and the industry's direction, it embodies the broader potential impact that AI can have on transforming business processes and customer relationships worldwide. It is a glimpse into not just a company's innovation but also a telltale sign of the shifting paradigms in how brand engagement is perceived and executed at scale.

CleverTap's new AI engine, Clever.AI, stands as a testament to the company's commitment to foster enduring customer relationships through technological foresight and business acumen. As we move forward to see how Clever.AI unfolds in the market and witness its practical applications, one thing is certain—the future of customer engagement is not just about understanding customers better, but also about engaging with them more personally, empathetically, and intelligently.