Technology

Moore Unveils State-of-the-Art Advancements in Direct Mail Personalization

WASHINGTON, April 4, 2024 - Moore, an industry leader in constituent experience management (CXM), proudly announces a major expansion in their production personalization capabilities. By making advanced investments in data-driven production equipment and innovative workflow automation technology, Moore is asserting its dominant presence as an omnichannel CXM pioneer, redefining interaction with platforms, channels, and devices to an unprecedented level.

Commitment to Digital Innovation Marks a New Era in Print Production

With a decisive move towards digital transformation, Moore has successfully transitioned over 80 percent of its production capacity to state-of-the-art digital presses, with the singular ability to deliver one-to-one communication. Spreading across their expansive printing and envelope production framework, these advancements offer clients limitless personalization prospects for their direct mailing needs - both inside and on the envelopes themselves.

Exclusive Infrastructure Places Moore at the Apex of Personalization

Elevating their infrastructural exclusivity, Moore has installed the only two W+D BB1000 systems in the United States, which stand as a testament to the company's commitment to technological excellence. These systems offer a revolutionary approach to direct mail letter packaging, utilizing digitally printed envelope rolls that are then converted and inserted in a seamless single pass. By automating high-capacity workflows, Moore dramatically reduces production touchpoints and propels the timing of deliveries from production to mailbox at a remarkable rate.

Harnessing Data to Deliver Excellence and Efficacy in Marketing

Moore's impressive direct printing capabilities are integrated flawlessly with the firm's proprietary SimioCloud™ consumer data along with the client-provided information. The synergy between vast data resources, digital printing infrastructure, and cutting-edge automation technology, paves the way for Moore's clients to utilize hyper-personalization in the most effective manner. This not only enhances the impact of direct mail as a marketing tool but also catapults the relevance to new dimensions.

Building the Future of Direct Mail with a Focus on Sustainability

The advancements in Moore’s technology and equipment signify significant progress not only in efficiency but also in ecological sustainability. These improvements reduce the energy and time required for producing highly tailored direct mail packages. In synchronization with the company's existing efforts centered around responsible waste management, energy conservation, transportation efficiency, and water rationalization, Moore is at the forefront of creating environmentally responsible direct mail production facilities that epitomize the industry's future.

Jeff Pelcher, CEO of Production Services at Moore, spoke with pride about their pioneering efforts. "The unveiling of these ground-breaking capabilities to our clientele marks a transformative intersection of personalized mail with state-of-the-art custom exterior packaging. The borders of possibility are being redrawn thanks to seamless integration of data with our innovative production equipment and technology. We are steadfastly dedicated to crafting sustainable, future-thinking production facilities that will carry the direct mail industry forward," he stated.

Moore Boosts Fundraising with AI-Driven Creative Optimization and Data Points

Complementing these strides in mail personalization, Moore furthers their innovations with AI-empowered dynamic creative optimization (DCO) for digitally hyper-personalized fundraising initiatives. With the capabilities of SimioCloud, Moore's clients can access over 10,000 data points for every consumer in the U.S. These insights propel fundraising activities by providing data-driven clarity and strategic direction.

Gretchen Littlefield, CEO of Moore, underscored the company's innovative ethos by stating, "Omnichannel personalized fundraising doesn't just represent the future - it's the heartbeat of our strategic approach today. We leverage data across every conceivable addressable channel by crafting digital solutions that encompass the latest in workflow optimization technology. Combined with industry-leading certifications like SOC 2 and strict adherence to HIPAA compliance, we ensure our clients enjoy unrivaled security, efficiency, and customization in their marketing efforts."

About Moore

Moore is a data-driven CXM corporation that is propelling growth for clients through seamless supporter experiences over all forms of media and technology. As North America's largest marketing, data, and fundraising company entrenched in the purpose-drive sector, Moore has a diverse spectrum of clients across sectors such as education, associations, political advocacy, and commercial enterprises.

Combining unparalleled technological prowess with unparalleled industry knowledge, Moore extends a comprehensive suite of services to its clientele, including strategic guidance, creative design, production, media planning, data management, response handling, and analytics. Moore’s omnichannel solutions are backed by a perpetual investment in the new generation of AI and machine learning, designed to deepen constituent relations and manifest in transformative growth. To delve deeper into Moore's capabilities, visit wearemoore.com.

Media Contact

For further information and media inquiries, please contact Mac McKeever, reachable at (email protected) or by phone at 207-841-6110.

SOURCE Moore

Moore's evolution in technology not only redefines the possibilities of personalized communication with the public but also demonstrates their unwavering commitment to innovation and sustainability. This progression in production personalization indicates a bright future for the CXM company, which anticipates continued growth and success in an increasingly digital and eco-conscious marketplace.

As the industry observes Moore's remarkable expansion and the implementation of their state-of-the-art digital presses, along with exclusive infrastructure and data-driven excellence, we can expect to see a notable shift in how constituent experiences are managed and optimized. The culmination of Moore's efforts is not simply a testament to their leadership in direct mail marketing but serves as a beacon of innovation, inspiring others throughout the industry.

With personalized experiences at the crux of contemporary marketing strategies, Moore's pioneering undertakings pave the way for other companies to follow suit. As Moore continues to leverage their array of dynamic capabilities from personalized printing solutions to data-laden analytic services, they underscore their position as a transformative force within the CXM landscape, poised to make significant strides in omnichannel marketing engagement.

In conclusion, Moore's technological leap forward is more than a milestone for the company; it's a paradigm shift for the industry. Offering cutting-edge personalization options, Moore ensures that each piece of direct mail not only reaches its destination faster but does so with a personal touch that resonates with the recipient. Moore's narrative is one of continuous innovation, ecological awareness, and unparalleled client service, setting a benchmark for others striving to make their mark in the domain of consumer experience management.

As Moore embarks on this new chapter of digital dexterity and holistic data integration, the industry looks on with anticipation for the next wave of advancements this CXM powerhouse will deliver. For anyone looking to understand the future of personalized fundraising, omnichannel engagement, and digital printing, Moore's approach provides a revealing glimpse into the evolution of constituent management practices. Their commitment to innovation, data security, and sustainability is not just shaping the present—it's crafting the future of the direct mail and CXM industries.

It's clear that innovation, data security, and environmental consciousness are not just buzzwords for Moore; they are the principles driving the company towards excellence. As the industry evolves, we can look to Moore's model of personalization, AI integration, and sustainability as a blueprint for modernized, responsible marketing. The profound alignment between Moore’s technology and its ecological vision showcases a company that is as invested in the health of our planet as it is in the success of its clients.

Moore's advancements reaffirm their industry-leading stance and present a promising outlook for future fundraising and marketing endeavors. By bridging the gap between technological prowess and eco-friendly practices, Moore sets new standards that will likely influence the CXM domain for years to come. Their story of success serves as an inspiration, not only to other companies in the field but also to those who value the confluence of innovation with corporate accountability and planetary stewardship.

The news of Moore's expansion and their commitment to digital excellence in constituent experience management heralds a new epoch for the marketing and direct mailing industry. By steering the industry towards these pioneering practices, Moore is not just changing the game; they're redefining how the game is played, placing personalization, sustainability, and data-driven results at the very heart of every client interaction.

For clients and constituents alike, Moore’s revolutionary approach signifies a transformative experience - one that is intimately personalized, meticulously tailored, and yet engineered with the future in mind. In an age where customization is king, Moore’s innovations ensure that each client message is not just heard, but it’s also felt, allowing for impactful communication that drives engagement and sustains relationships.

In a rapidly evolving digital landscape, Moore looks to be not just participating but leading the charge. With Moore's innovations guiding the way, the future of digital printing and omnichannel constituent experience management continues to be both promising and exciting. For those seeking to navigate the complexities of today’s marketing challenges, Moore stands as a beacon of innovation and accomplishment.

In this era of relentless change and technological advancement, Moore's strategic investments and pioneering vision shape a resilient and dynamic blueprint for growth and success. By remaining steadfast in their commitment to state-of-the-art personalization, data security, and sustainable operations, Moore advances a legacy that will inspire future generations to innovate with purpose and responsibility.