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Roborock Sweeps to the Top: A Decade of Innovating Smart Cleaning

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Benjamin Hughes

March 29, 2024 - 09:20 am

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Roborock Takes the Global Lead in Robotic Vacuum Cleaner Market with Customer-Centric Innovation

Recognized by the esteemed global market research firm Euromonitor, Roborock has ascended to the pinnacle of the robotic vacuum cleaner market, attributing its success to a future-focused approach and an unwavering commitment to inventing customer-centered solutions. Based in Beijing, Roborock announced its market leadership in robotic vacuum sales across the globe during its celebratory launch event on the brink of its ten-year anniversary. The momentous occasion also served as a showcase for the company's upcoming product lines and an outline of its forward-looking vision.

Since its inception in 2014, Roborock's trajectory to market supremacy has been underpinned by its devotion to consumer-oriented innovation. The brand's focus on designing purposeful solutions that genuinely enhance the daily lives of users has endeared it to a vast, worldwide fanbase. Evidence of its outstanding achievements, as ratified by Euromonitor data, Roborock now occupies the number one spot globally in robotic vacuum cleaner sales.

"We are immensely proud to share this moment of triumph with you, the culmination of a decade-long journey underpinned by the trust and support we've received," expressed Mr. Quan, President of Roborock. "Ours has been a marathon, embracing the 'long view' philosophy to consistently do what's right for our brand and consumers. It's this steadfast dedication to delivering substantial value to our customers that has nurtured the brand loyalty propelling us towards our goal – becoming an unrivaled name in the smart home industry."

Milestones in Roborock's Ascension to Market Leadership

Roborock's journey towards becoming a globally renowned home appliance brand has been marked by significant milestones. Currently, Roborock boasts a presence in over 170 countries, positively impacting more than 15 million households. As per data from the IDC's latest report, the brand has achieved top sales in Turkey as well as second place in the United States, while it leads in Germany, Korea, and the Nordic region based on shipment volumes for 2023. In its most recent Financial Earnings Report, Roborock reported an astounding revenue of 8.65 billion Yuan (approximately US$1.22 billion) with more than 2.6 million units of robotic vacuums shipped. Overseas operations experienced a 21.42% surge in profits compared to the previous year, and net profits reached 2.05 billion Yuan (US$288 million), reflecting an impressive 73.32% growth rate. Such consistent growth is testament to Roborock's strategic commitment to resonating with consumer needs and striving for excellence in user experience on a global scale.

Despite these commendable results, Mr. Quan acknowledges that these are not the brand's ultimate aim. For Roborock, globalization is a key strategic pillar in its mission to lead the sector. Plans are underway to enhance its international presence with the introduction of innovative products tailored to meet the varied requirements of users worldwide. Further global partnerships are in sight, indicating that Roborock intends to increase its global market penetration, scaling up both in scope and speed.

Roborock's Innovation Ethos and Revolutionary Tech Advancements

At the heart of Roborock's business ethos is a passion to create consumer value. This is achieved through constant technological innovations that aim to resolve real-life consumer issues. Between 2019 and 2023, the company invested a substantial 1.9 billion Yuan (about 260 million USD) in research and development. Their long-term viewpoint fosters an R&D climate that eschews quick fixes in favor of genuine, lasting solutions addressing key consumer concerns including cleaning performance, precise mapping and navigation, user convenience, and smart home integration.

To enhance the user experience, Roborock has unveiled the FlexiArm Design™ Side Brush, engineered to achieve complete corner cleaning. Recognizing the appeal of a low-maintenance, seamless experience, Roborock has also introduced a pioneering auto water refill and drainage system that replaces dirty water with clean water automatically, substantially simplifying the mop washing and tank refilling processes.

Beyond hardware innovations, Roborock is deeply invested in exploring and integrating cutting-edge technologies to enhance device functionality and user accessibility. Its Reactive AI 2.0 Obstacle Recognition technology expertly differentiates between various types of floors and rooms and can identify an impressive array of 73 distinct obstacles, ensuring adept navigation. The SmartPlan™ function, utilizing audacious AI algorithms, optimizes cleaning paths and settings dependent on individual user habits and specific home layouts, making the cleaning process smarter and more efficient. Roborock's S8 MaxV Ultra, certified for Matter by CSA, leads the way in connectivity for the company's products.

Introducing New Innovations to Enrich the Roborock Product Line

The grandeur of the launch event was marked by the introduction of three innovative robotic vacuum lines, further diversifying Roborock's catalog of intelligent devices. Roborock's team of product managers proudly presented the G20S (S8 MaxV Ultra), V20, and P10S Pro.

The G20S (S8 MaxV Ultra) made its debut at CES 2024 to widespread acclaim and represents Roborock's most advanced cleaning solution to date. Boasting features such as the FlexiArm Design™ Side Brush for corner cleaning, Reactive AI 2.0 for obstacle recognition, intelligent voice assistant capabilities, and RockDock® Ultra for maintenance, the G20S (S8 MaxV Ultra) will hit the global market in April with a retail price of USD 1799.99 / EURO 1499.

First launched in China, the V20 is acclaimed as the world's first robotic vacuum cleaner that incorporates a dual-vision 3DToF solid-state LiDAR navigation and obstacle avoidance system. The V20's svelte 8.2cm body houses not only the FlexiArm Design™ for nuanced corner and edge cleaning but also features the DuoRoller Riser Brush and a maintenance-free cleaning dock that will redefine the standards of automated cleaning.

Completing the trio is the P10S Pro, which positions itself as the ultimate ally against challenging-to-clean areas. Fusing the FlexiArm Design™ with an extendable brush and mop, the P10S Pro promises comprehensive corner coverage and exceptional edge-cleaning capabilities. These new additions further demonstrate Roborock's fearless pursuit of innovative solutions designed to meet the evolving needs of its customers.

About Roborock: Crafting the Future of Home Cleaning

Roborock is a company that prides itself on the relentless pursuit of innovation in the design and production of home cleaning devices, especially robotic, cordless, and wet/dry vacuum cleaners. Each product from the Roborock line is the fruit of an enduring desire to tackle real-world problems, providing consumers with the means to enjoy enhanced lives. With a footprint in more than 40 countries, including the United States, Germany, France, and Spain, Roborock has solidified its reputation as a leader in its class. Operating from major offices in Beijing, Shanghai, Shenzhen, and Hong Kong, Roborock continues to focus on creating revolutionary cleaning solutions. For a more comprehensive picture of Roborock and its products, visit their global site at https://global.roborock.com/.

As Roborock continues to trailblaze the path of innovation with their advanced smart cleaning devices, they embrace the responsibilities and aspirations that come with being a global market leader. The brand credits its rise not just to cutting-edge technology, but to a core philosophy that puts the customer's needs at the forefront. As Roborock commemorates a decade of excellence, it simultaneously ushers in a new era of innovation, aiming to redefine the essence of smart living one clean floor at a time.