Robert Tavares

April 4, 2024 - 16:55 pm

Storm Creek Surpasses $2M in Charitable Contributions and Bolsters Environmental Commitment with Expanded Sustainability Initiatives

MINNEAPOLIS, April 4, 2024 /PRNewswire/ -- Storm Creek, a Minnesota-based company known for its unwavering dedication to environmental stewardship and community support, is set to surpass an impressive milestone of repurposing over 50 million plastic bottles by the year's end through its upcycled lifestyle apparel line. In a bid to deepen its impact, the company has recently broadened the reach of its Sustainability School and is planning significant monetary donations to its charitable partners, in addition to organizing a comprehensive Eco Festival slated for April 19th.

The festival, aiming to highlight Earth Day celebrations, is a reflection of Storm Creek's core philosophy: ensuring that every day pays homage to Earth. Teresa Fudenberg, Storm Creek's CEO and owner, articulates this ethos emphatically: "At Storm Creek, we're dedicated to crafting high-quality, sustainable athleisure wear and playing a pivotal role in educating the industry on the destructive effects of fast fashion. We're also advocating for eco-conscious apparel care to become a paramount consideration for consumers."

Storm Creek is an authoritative figure in providing logo-branded apparel for a variety of distinguished clientele, including companies across the United States, national parks, and resorts within North America. The brand also engages consumers directly through its website and an array of retail partners, marking each sold item with a special label that reveals the exact number of upcycled plastic bottles utilized in its making.

Fudenberg commented on the increasingly important role sustainability plays in corporate decision-making: "With ninety percent of S&P 500 executives acknowledging the gravitas of sustainability, branded merchandise like apparel serves as a potent medium for brand promotion and resonance. Companies that embrace sustainable practices concurrently enhance their brand image and satisfy the expectations of environmentally conscious consumers, all while contributing to the betterment of our planet."

Storm Creek's journey began in 2006 and saw the foundation of its sustainable sourcing endeavor ten years later. The brand's conversion to a fully eco-conscious product line was swift and decisive. Its pledge to philanthropy is notable, with donations totaling upwards of $2M to various charitable causes, and an ambitious target to donate $5M by 2030.

The Sustainability School, launched in 2021, has educated hundreds about the apparel industry's waste issues to date. This very month, Storm Creek is set to empower hundreds more promotional product distributors across North America, both through in-person and online webinar formats. Moreover, the company celebrates a Storm Creek Sustainable Style Sweepstakes, where the lucky winner will relish a $1,000 shopping spree to cultivate an eco-friendly capsule wardrobe.

"The logoed merchandise sector boasts a substantial $26 billion market," elucidated Fudenberg. "Our Sustainability School instructs stakeholders on the strategic importance of sustainable sourcing and the mindful disposal of products at the end of their lifecycle. The positive news is the industry's collective mindset has sustainability at the forefront, aiming to align with the environmental objectives of the corporate buyers they serve."

Storm Creek's commitment manifests most tangibly in the upcoming eco festival at its Eagan office. An inclusive event featuring food trucks, product discounts, special offers like bargain bins and mystery boxes, clothing donations, and plastic bag recycling stations. They will also be providing attendees with the opportunity to win national park passes and entries to the renowned Grandma's Marathon.

About Storm Creek

Founded in 2006, Storm Creek represents a paradigm of eco-conscious fashion, offering year-round lifestyle apparel. Exemplifying women-led entrepreneurship, the company generously donates in excess of 5% of its profits to support environmental initiatives and community causes. The customer base of Storm Creek includes resort destinations, national parks, and numerous Fortune 1000 companies, all accessing sustainable promotional apparel distribution.

For further information, enthusiasts and conscious consumers alike can explore the sustainable journey from bottle to betterment by visiting the comprehensive PDF outlining Storm Creek's eco-friendly vision: Storm Creek Bottle to Better PDF.

In conclusion, Storm Creek stands as a testament to the power of sustainable business practices. With its notable financial contributions to charities, innovative approaches to education through its Sustainability School, and dynamic community engagements via its Eco Festival, the company is not only surpassing milestones but setting a high bar for other corporations to follow. Not only is Storm Creek transforming the apparel industry from within, but it also offers a profound statement on the role of business in fostering environmental consciousness and generating tangible positive change.

SOURCE: Storm Creek

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